FTC Order, Stop making false claims...

Company’s Green Claims for Plastic Lumber Misleading
FTC Order Requires Firm to Have Distributors Take Down Ads With Unsupported Claims.
A Wisconsin-based manufacturer of plastic lumber products has agreed to stop making allegedly unsubstantiated claims about the recycled content and recyclability of two of its brands of plastic lumber.“Consumers deserve to know the truth about the products they are buying,”said Jessica Rich, Director of the Federal Trade Commission’s Bureau of Consumer Protection. “Many of them want to buy products that are environmentally friendly, but they can’t do that if they get information that’s wrong or unsupported.”

In its administrative complaint, the FTC alleges that between September 2012 and March 2013, N.E.W. made false and misleading claims while promoting Evolve and Trimax. Specifically, the company claimed: Finally, the proposed order bars N.E.W. from providing anyone else with the means of making false, misleading, or unsubstantiated claims. The order will end in 20 years. The FTC has new information for consumers in a blog post on its website. Also the FTC provides detailed guidance to businesses on environmental claims in its Green Guides. NOTE: The Commission issues an administrative complaint when it has “reason to believe” that the law has been or is being violated, and it appears to the Commission that a proceeding is in the public interest. For the rest of the story click here.